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We reiterate the fact that mobile users are going to be the next big thing for businesses to concentrate on to remain competative on the internet. With technological advances surpassing Star-Trek gadgets, mobile users are now in possession of mobile devices which allow them to purchase groceries with a mere touch of their phone and a few taps on the screen.
NFC (Near Field Communication) enabled mobile devices have already made their debut and before long the utility of such technology will be appreciated and adopted on a large scale in the future. Mobile website optimization has a new dimension now, optimizing for e-commerce
Mobile Website Optimization for E-Commerce
NFCs and other such science age clutter are for the elite. However, it has been estimated that the technology will become more affordable resulting in better deployment. Meanwhile, mobile websites will have to cater for traditional e-commerce.
As of now, most users are not very enthusiastic about making a purchase on their mobile device. The user experience on most mobile e-commerce websites are below par and customers get reluctant to go ahead and make the purchase. They prefer the desktop version of the page or physically visiting the store.
Having said that, mobile users do visit mobile e-commerce websites which is evident from the experience of large stores with mobile website optimization doing the trick. Mostly, people research products than actually make the payment, however there are exceptions to that observation.
A well laid out e-commerce portal will embolden customers to pull out their credit cards and type in the details.
A few good examples of professionally optimized mobile websites
- Walmart
- Buy.com
- Cheapflights
- eBay
- Petco
- Threadless
Take a look at the mobile versions of these websites on your mobile device to get an idea of what a good e-commerce website should look like.
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